Blogging with Moxie
I started blogging with Moxie a couple of years ago and haven’t looked back. Webster’s dictionary defines moxie as “energy, pep, courage and determination.” Moxie was a trademark of a soft drink popular in the 1930s and a current magazine, MoXie, defines that it’s for “gutsy women who are living boldly, pursuing adventures, taking risks, and putting together lives that work.” I choose to own that definition and the first manual I ever read on blogging, The IT Girl’s Guide to Blogging with Moxie, probably spared me from falling into the invisible trap of a boring blog.
I’m asked often by clients, “Why should I blog – what kind of Return on Investment (ROI) will there be on my time?” I’m always delighted to hear that question because money is time and in the world of social media, it’s vital to anchor your time to a strategy so the swirling current doesn’t sweep you away.
A few years ago, I would have said that in marketing you can either spend a lot of time and a little bit of money or reverse it and shovel out lots of cash in a little bit of time. Just depends on which you have more of as you select your marketing vehicles. (Incidentally, I’m the queen of business building on a shoe-string budget.) At that time, blogging fell in the category of time intensive rather than money intensive since it’s free to start a blog. What changed is that maintaining a social media presence is no longer optional and most companies are paying someone to manage what is now both marketing and customer service in a social media context.
Here’s my short list of considerations concerning successful blogging:
1) Blogs are social media and as such, they are geared to relationship building. Be warm and approachable rather than making each post a blatant sales pitch.
2) Your marketing is all aimed at establishing you as the expert in your field. Your blog content helps establish that in a fresh way every week.
3) Blogging is a terrific inroad to Search Engine Optimization (SEO). Web crawlers love fresh content and the easiest way to create this is through a blog. Blogs can typically be found by search engines and listed much more quickly than websites. They brings what is called “organic” traffic, which refers to traffic that you don’t pay for, such as pay-per-click traffic. There are a number of platforms you can choose from – my personal favorite for business blogs is WordPress.com.
4) Frequency should be a minimum of once a week. If you have plenty to say, a more frequent schedule is great. But if you don’t have anything to say, the “less is more” principle applies. There’s enough noise out there. If you don’t have something to say, then be quiet.
Don’t be boring- people are overloaded with information. If you run a technical blog, that’s fine but you still need to keep it real. Drop unnecessary lingo and leave the formality for a different environment. People want information, but they don’t need to be put to sleep while they gather it.
Learn how to make your blog personal without giving too much information. Be prudent in protecting the privacy of your family and clients, but give enough information that people have a sense of getting to know who you really are.
Use pictures as much as possible to accompany posts. There are numerous resources for free photos and they add interest.
A Vlog is a video log. Video content is another great way to get search engine recognition. WordPress charges for posting video content while blogger.com is still free for that service.
When you post something on your blog, be sure to tweet it and link it to FaceBook and LinkedIn for maximum exposure.
If you can’t write, hire someone to help you. The current employment market has resulted in a plethora of Virtual Assistants (commonly referred to a VAs) and copywriters who are talented and affordable. You can rough out your thoughts and content and let them “fix” it. That way, you get practice and yet deliver the product you want.
Be sure to link your blog to your main website and make your contact information easy to find.
Understand that it does take time to get readers, show up in organic searches and make viable connections but it’s that’s part of the cost of success in the information age. You have to put your brand out where the people are, and that’s Blogs, Facebook, Twitter and the like. I feel your pain, if you’re dragging your feet with the reasoning that you don’t have time.
Truth is, you can’t afford to ignore social media and you might even find the fun in it. A blog with moxie won’t be invisible. After all, living boldly, pursuing adventures, and taking risks is what doing business is all about today.
This entry was posted on September 1, 2010 at 6:45 am and is filed under Business Strategies, social media. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.