Brilliance in 17 Syllables
Most school children are asked to dabble in Haiku – a Japanese poetic form that’s based on the number of syllables per line, 5,7,5 respectively. Maybe you weren’t brilliant at Haiku then, but this exercise promises a much richer reward than a gold star – it can lead to more clients.
To create a clear elevator speech, I’m challenging you to answer three questions, which must be answered with the specified number of words
- Who do I help? (Answer in Five Words)
- What do I do for them? (Answer in Seven Words)
- Why do they need me? (Answer in Five Words)
An example response to these questions from a business lawyer could be:
I help small business owners
incorporate their businesses and protect their assets
so they can sleep better.
I help entrepreneurs and leaders
shift, innovate and energize their business process
so profitability and satisfaction soar.
Your turn. I invite you to introduce yourself in 17 syllables…