Social Media: The Hottest Way to Market
What Do 91% of Business Owners Know that You Don’t?
Social Media is the Hottest Way to Market
I started blogging as a hobby in 2007 and unwittingly entered a whole new land that’s come to feel like home. You may have heard the saying, “I love my computer because that’s where my friends live.” So it was with that first blog that I discovered “virtual friendships” are very real. The speed at which technology advances can camouflage the things that are unchanging; like the power of connecting with people. People that share our ramblings along with our flashes of brilliance – our laughter, tears and fears.
I wistfully abandoned that first blog when my social media time turned into a strategy. I became very intentional as BeverlySpeaks took off, but the lessons learned and the friendships gained remain and it positioned me for “the next step”.
Those that say they don’t have time to “waste” on social media are ignoring the truth that you can’t afford NOT to engage in social media. Whether you make jewelry, write books, coach or practice law, your livelihood depends on new people who want what you have to offer. I could give you tons of statistics to prove my point, but simply put, it’s where your prospective buyers/readers/clients are hanging out. Online.
Michael Hyatt, CEO of Thomas Nelson Publishers, (that’s a big deal if you are an author or book lover!), is promoting his soon-to-be-released book, Platform: Get Noticed in a Noisy World, and shares some valuable insights. Based on his experience of taking 3 years to even find a stride, he gives this advice to writers:
Question: When is the best time to build a platform?
Answer: Eight years ago.
Question: When is the second best time?
So there you have it. Now what are you going to do about it?
Join me for Social Media Madness Made Simple & Sane. It starts May 1. A fortuitious beginning.
Following the first 3 Introductory Webinars, we’re joining with the Women Business Owners Network for Social Media Bootcamp.
Let me know if you have questions. We’re in this together.
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