Archive for the ‘Marketing’ category

Cash Cow

June 22, 2012

Some people try new things in the proven fashion of Ready….Aim…Fire.
Not me. I go at it with guns blazing…Ready, FIRE, Aim…..

So when it comes to marketing, I test small but I love to jump in and try new things. Sometimes they work, sometimes – not so much. Typically, it gives me a place to begin the tweaking process.

Except for the first time I sold anything on eBay. Over the years, I’d bought stuff at the popular auction site, but I’d never taken the time to figure out the selling procedure. I decided I wanted to learn about it and looked around the house for something to sell for practice.

Surely, I’m not the only one that has a stash of Christmas gifts that get stuck in a closet and eventually end up at Goodwill. I dug around and found an oddball figurine – a gift from a relative –  that I just couldn’t appreciate… a ceramic cow. I did some quick research and figured out how to list it on eBay and away I went.

I put my cow up for sale in a 5 day auction for $12.95, since the other cows I saw ranged from $9.95 to $14.95. Can you imagine my surprise when the next morning I checked the auction and bidding was up to $81.00?? And then as the first day moved along, to see the bidding climb to $400 ?? I got worried at that point – thought I had misrepresented this cow and people must think it had real diamonds in it or something. I inquired of one of the bidders and she informed me that I had a discontinued collectible that was a hot item. To summarize a very entertaining (and profitable) week, this sweet little cow sold for $810. Amazing.

It didn’t tempt me to become an eBay junkie, but it was fun and reinforced my philosophy to just jump in and try new things.

“What ifs” are not so scary when you consider, “What if it works?”

“If at first you DO succeed, try not to look astonished.”

P.S.  My friend, Shannon Steffen, of Excira Media asked if I did anything special with the unexpected money. Indeed, I did. The cow was a gift from my mother-in-law, who didn’t have a computer. I bought her one with it. The fun fact is that she started  buying and selling on eBay as a hobby.


The Power of Video Marketing

May 25, 2012

Are you using Video Marketing? Whether you are a butcher, baker, candlestick maker, a business owner or non-profit organization leader… you should be. Really.

P.S. There’s still room in the WBO Social Media Boot Camp. Don’t miss another session. The content is invaluable.

Better than Fairy Dust – Transform Words into Wealth

September 21, 2011

Written goals are better than fairy dust.  (Ever since I played the role of the fairy godmother in the 4th grade, I’ve been trying to get my wand to work.)

Last year, I wrote on my goal list; “connect with a master of writing copy and develop the skill.”
I’ve made some progress and learned a lot but when I connected with Ray Edwards, author of  Writing Riches and Master Copywriter, I recognized it as a divine connection. I’ve heard plenty of rags to riches stories but I’m now on a journey of writing to riches. Want to come?

Even though Ray is so busy he’s not taking new clients, he has miraculously agreed to share an hour with us for a Tele-Class on Internet Marketing Tips. You’d fall off your chair if I told you how much an hour of his time is worth. If you are serious about making money online, you really can’t afford to miss this Free Tele-Class. All you have to do is register HERE

He not only KNOWS the secret to turning your words into money in the bank, he can TEACH it!

Words can be better than fairy dust. Because they’re real.

Magnetizing Your Sales Funnel

September 14, 2011

I know, some people say the concept of the Sales Funnel is “old school”.  Fact of the matter, relationship marketing is a process and you really need to have systems in place to take people through the process.

Magnetizing your sales funnel is simply developing a systematic plan of presenting your unique product or service to your ideal clients. It’s all about having a path you’re going to take in the process of building a relationship that results in a win/win for you and your client.  Guy Kawasaki calls it Enchantment (which I LOVE).  Some, like Fabienne Fredrickson call it Client Attraction. I don’t care what you name it, just do it.

Consider this:
48% of sales people never follow-up with a prospect
25% of sales people make a second contact and stop
12% of sales people only make three contacts and stop
Only 10% of sales people make more than three contacts
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

If you are realizing you don’t have the systems in place to have well-planned ways to stay in touch with people,  the Slingshot Success System might very well be for you.  Let me know if you have questions about the double-value of affordable group coaching to help you stay paced as you build.

And if you’re reading this prior to noon ET on Sept. 15, join me for webinar week with Sharp End Training, a virtual training company in the UK. I’ll be delivering this very topic, “Magnetizing Your Sales Funnel” with host Jonathan Senior.

5 Lessons on FIRE

August 23, 2011

A month after hearing the Corporate team from “Elf on a Shelf” speak at Tory Johnson’s Spark & Hustle in Atlanta, I’m still thinking about their impact as they shared their wisdom and experience with a room full of entrepreneurs.

Here’s Five of My Take-Aways:

1. It’s Never Too Late to Birth a Dream

Carol Abersold was suffering from Empty Nest Syndrome and  brain-storming with her daughters  about what she could do to re-direct her energy when they came up with the idea to market a family tradition.
They took action on the idea. Action being the operative word.

2. Tell Your Story – No One Else Has the Same One

The story behind “Elf on a Shelf” is not smashingly unique, but it communicates a story – the most important element being a fun-filled family tradition.

3. Believe in the Power of Your Dream

Their idea was rejected by publishers. Among other things, they were told by experts that their product would find space only in the clearance bin. They refused to be deterred and went around that obstacle.

3. The Bigger the Dream, the More Important the Team

The fact that the family became the corporate team most likely made it harder, not easier, to navigate the hard places. It takes incredible commitment to a relationship to be in business together.

4. Honor One Another’s Gifts

You can’t be in control and you can’t be right all the time. Learn to concede when necessary; BACK OFF and give others space and recognize the gifts and talents in your team.  Carol, the mom, is totally involved in the business but there is a carefully orchestrated division of responsibilities. Daughter Christa Pitts is the CEO and handles sales and marketing.  Her sister, Chanda Bell oversees new product development, product design and manufacturing. They emphasized the importance of careful hiring.

5. Revisit Your Core Values Daily
They have theirs on the wall of the office but more importantly, as the measuring stick for every decision.  They don’t FIRE until they’ve checked it with their values of  FAMILY, INTEGRITY, RESPECT, EXCELLENCE.

These ladies are authentic. They are living with passion and purpose while making a profit – their business  has had an annual growth rate of 272% since 2005.

Regardless of what the media portrays, America is still the land of opportunity.  What’s your dream?

No Legacy is So Rich as Honesty

July 26, 2011

Congruence is a concept I first learned in junior high. It’s a mathematical term used in geometry. The word came up again years later when I studied Neuro-Linguistic Programming and in that context still refers to alignment. It’s a principle that’s used in lie-detector tests and various forms of psychological testing as well as one we all use every day in filtering communications – whether we are conscious of it or not.

It is only when your core beliefs are in line with your message that you are congruent; it’s descriptive of integrity of thought and action which leads to credibility. To put it simply – it’s authenticity. And it’s only when you are honest with yourself that you can be consistent in your behavior with others.

All of this has a undeniable impact on both business and personal relationships. It’s paramount in sales but also in effective branding.

In addition to impacting our success in relationships, congruency plays a a major role in our ability to change. John Garfield, author of  Desire to Destiny writes, “Our hearts are like thermostats that lead us, and keep us, exactly in our current station of life. We may think we can change by changing our minds or attitudes, but 90% of what we do comes right out of our hearts, and is very resistant to change.”  There’s a distinct difference in the intellectual territory of the mind and the recesses of your heart.” Knowing yourself is the gateway to sustainable success.

Here are a few questions that will help you test your own congruency:

1. What are your core values?

2. Is anything you are doing this week violating those values?

3. What percentage of time do you feel satisfied and fulfilled in your work?
b) 50%
c) 80%

Who you are speaks so loudly, I can’t hear what you’re saying.

Your comments and feedback are welcome.

6 Highly Flammable Networking Tips

July 18, 2011

Attending a business conference soon? A change of scenery and a fresh atmosphere can be just the shift that’s needed to bring ideas to the surface and stir half-formed concepts into action.

I’ll be in Atlanta this week for Tory Johnson’s Spark and Hustle with hundreds of entrepreneurs and the Slingshot Success Team. I’ve been preparing to maximize the fuel for blazing business success that will be in abundance at the conference.

Whether you’re like me and love the energy found in a roomful of people or you are more like my husband and would rather go for a root canal than have to stand around and talk with people you don’t know, you can prepare in a way that maximizes the experience.

There’s a difference between networking and self-promoting. Networking  is a 2-way street where the focus is on “where do we intersect?” Self-promotion is, well – selfish.

Pack these tips as fire-starters:

  • Define some specific things you want to learn at the conference.  I often learn as much from the networking connections as I do from the speakers on stage. You get what you expect so write it down.
  • Set a goal to meet 3 people that could become important alliances for you.
  • Be fully present. Use breaks to connect with participants instead of trying to check all your messages from home.
  • Have your 30-second elevator message ready, but also develop some questions to ask those you meet.
  • Picture that each person you meet is a treasure box.  A key question can release the latch that opens their desire to share the wealth. During most conversations people tend to talk more than they listen. Intentionally reverse that. Test this and see; people will be more likely to remember you if you actively listen and show interest in them.

Here’s a few questions to get you started:
What do you like best about what you do?

If you had to pick one word (okay, maybe 3) to describe your year so far, what would they be?

As you move deeper into conversation, you can ask more probing questions, like “what got you started in the direction of  the business  you are in now?” or “what is the biggest challenge you face in your business on a weekly basis?”

  • Smile. Be yourself. Be fully engaged.

Join me today at noon for a fast-paced Tele-Call on Highly Flammable Networking Tips. Click Here to Register