Posted tagged ‘marketing’

Cash Cow

June 22, 2012

Some people try new things in the proven fashion of Ready….Aim…Fire.
Not me. I go at it with guns blazing…Ready, FIRE, Aim…..

So when it comes to marketing, I test small but I love to jump in and try new things. Sometimes they work, sometimes – not so much. Typically, it gives me a place to begin the tweaking process.

Except for the first time I sold anything on eBay. Over the years, I’d bought stuff at the popular auction site, but I’d never taken the time to figure out the selling procedure. I decided I wanted to learn about it and looked around the house for something to sell for practice.

Surely, I’m not the only one that has a stash of Christmas gifts that get stuck in a closet and eventually end up at Goodwill. I dug around and found an oddball figurine – a gift from a relative –  that I just couldn’t appreciate… a ceramic cow. I did some quick research and figured out how to list it on eBay and away I went.

I put my cow up for sale in a 5 day auction for $12.95, since the other cows I saw ranged from $9.95 to $14.95. Can you imagine my surprise when the next morning I checked the auction and bidding was up to $81.00?? And then as the first day moved along, to see the bidding climb to $400 ?? I got worried at that point – thought I had misrepresented this cow and people must think it had real diamonds in it or something. I inquired of one of the bidders and she informed me that I had a discontinued collectible that was a hot item. To summarize a very entertaining (and profitable) week, this sweet little cow sold for $810. Amazing.

It didn’t tempt me to become an eBay junkie, but it was fun and reinforced my philosophy to just jump in and try new things.

“What ifs” are not so scary when you consider, “What if it works?”

“If at first you DO succeed, try not to look astonished.”

P.S.  My friend, Shannon Steffen, of Excira Media asked if I did anything special with the unexpected money. Indeed, I did. The cow was a gift from my mother-in-law, who didn’t have a computer. I bought her one with it. The fun fact is that she started  buying and selling on eBay as a hobby.